Enhance Brand Engagement with Uatag & Pepsi in Italy

Discover how Uatag is revolutionizing the way brands like Pepsi engage with their audience in Italy. By incorporating the innovative tagging system into their marketing strategies, companies are witnessing a transformation in consumer interaction at the product level. This cutting-edge solution not only bolsters campaign efficiency through instant consumer feedback but also harnesses scan data for tailored marketing endeavors. As a result, Pepsi has been able to create more impactful, data-centric, and user-focused campaigns that resonate with Italian consumers.

The interactive marketing opportunities provided by Uatag go beyond mere verification. They serve as a gateway to exclusive content, bespoke promotions, and an enhanced customer journey, fostering deeper brand commitment and engagement in the Italian market. With every scan of a Pepsi product, consumers are drawn into a unique brand experience.

Integrating Uatag with loyalty schemes has transformed anonymous purchases into detailed customer profiles. Such valuable insights allow Pepsi to craft messages that resonate with individuals, resulting in personalized experiences that Italian consumers love.

Leveraging data from Uatag, direct marketing becomes more precise, propelling customer engagement and sales for Pepsi in Italy. Personalized emails and offers based on user verification patterns have shown remarkable success in this vibrant market.

Fine-tuning campaign impact is key, and Uatag's system provides accurate metrics for assessing consumer responses. This intel is instrumental for Pepsi when measuring ROI and strategizing future campaigns tailored to the tastes of Italian consumers.

Core Features
of Uatag


Each smarttag features a unique QR code that, when scanned, leads consumers to a platform for product authentication. This interaction also serves as a valuable point for market research and consumer engagement, collecting critical data and insights.

Unique Stained
Glass Pattern

Employing a distinctive stained glass pattern for each item, Uatag ensures every product has its own unique identifier that could be easily identified even without any gadget.


Every tag is embedded with a cryptographically signed, unique serial number, facilitating independent verification and traceability.

PIN-Code or
OTP-SMS Activation

The system of PIN codes or One Time Passwords (OTP) via SMS elevates consumer engagement. This step secures the product and opens a direct communication channel between the brand and the consumer, fostering loyalty and continuous interaction.

Marketing Campaigns

Uatag is a company that offers Marketing Solution and a new approach for brands to interact with their audience. By integrating the unique Uatag tagging system into marketing strategies, companies can build connections with consumers at the product interaction stage.

This solution not only enhances the effectiveness of marketing campaigns through real-time consumer feedback and interaction but also leverages the data gathered from tag scans for targeted and personalized marketing efforts. Uatag's tool thus becomes a powerful asset in creating more engaging, data-driven, and customer-centric marketing campaigns.

Marketing Opportunities

Verification is not just a security step; it's an engagement opportunity. We've seen brands use Uatag verifications to unlock exclusive content, offer personalized promotions, and enhance the overall customer experience. This interaction deepens brand loyalty and customer engagement.

Customer Profiles

Integrating Uatag with customer loyalty programs transforms anonymous interactions into rich customer profiles. We're now able to understand who our customers are, tailor marketing messages, and offer personalized experiences, all based on reliable, real-time data from Uatag verifications.

Uatag is more than an anti-counterfeiting tool

It's an all-encompassing solution that addresses a wide range of needs. From ensuring product authenticity to engaging customers and extracting market insights, Uatag offers a holistic approach to navigating the complex landscape of modern product management.


Tag on Packaging
Tag on Packaging
Product labeling is carried out directly on the packaging and its parts.
Physical Sticker
Physical Sticker
The Tag is attached to the packaging using secure self-adhesive material.
Unique Design
Unique Design
Shape, appearance, and features of the tag can be customized for each client.
AI Tag
AI Tag
An unique AI-generated image that may be also issued as NFT.

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