Question 1

What is Uatag?

Accepted Answer

Uatag (unique authentication tag) - is a patented solution for product originality verification and counterfeit protection based on a two-level authentication technology: physical — a tag with a unique combination of elements for enhanced security, and digital — an analytical dashboard that provides insights into product analytics on the market. UATAG is a tool for market analysis and consumer engagement, using unique tags for product authentication and enhancing brand trust.

Question 2

How can Uatag help my business?

Accepted Answer

If you are a brand owner trying to protect the identity of your items,
if you want to make your customers confident that they buy originals that stand up to the brand’s high standards,
if you are concerned about product diversion and counterfeit,
if you need an effective tool for market research, valuable data such as consumer behavior patterns, locations and frequency of product scans, demographic user insights, marketing campaign effectiveness, and authenticity verification trends.

This data helps understand market demand, optimize marketing strategies, improve distribution and product protection, and enhance consumer engagement efficiency.

Uatag will meet these needs!

Question 3

How Uatag works?

Accepted Answer

Our client manufactures the product.
Uatag creates a unique tag for each item.
Consumers purchase and scan the tag on the product.
Our client gains access to collected data for analytical and marketing research.

By tracking how and when products are verified, we gain insights into their lifecycle from the shelf to the consumer's hands. By combining this with direct feedback during the verification process, we have created a powerful feedback loop that informs product development and customer satisfaction strategies.

Question 4

Is it possible to re-use Uatag?

Accepted Answer

It is impossible. The Uatag is one–time use only. Any attempt to remove it, will cause the face material damage.

Question 5

Can the QR code and/or the serial number be copied?

Accepted Answer

Yes, copying the QR code and serial number is possible, but they only serve as an addition to the main protection. The primary role here is played by the unique stained glass pattern for each item. Uatag ensures that each product has its own unique identifier that can be easily recognized even without any gadgets. Each tag contains a cryptographically signed unique serial number, ensuring independent verification and tracking.

Together: stained glass pattern + QR code + serial number form an anti-copy, highly secure anti-counterfeit solution.

Question 6

Who are Uatag's clients?

Accepted Answer

Manufacturers around the world can use Uatag technology to protect goods from tampering, counterfeiting, and unlawful redirection. Uatag not only authenticates products for consumers but also protects the company's brand, consumer health and safety, and reduces risks of revenue loss and liability issues. Uatag is an effective tool for market research analysis, providing valuable data such as consumer behavior patterns, locations and frequency of product scans, demographic surveys of product users, effectiveness of marketing campaigns, and trends in product authenticity checks. These data help understand market demand, optimize marketing strategies, improve product distribution and protection, and enhance consumer engagement effectiveness.

The most promising applications of Uatag are in sectors such as:

Fast-Moving Consumer Goods (FMCG)
Beverages
Food Products
Electronics
Toys and Games
Apparel and Fashion
Health and Wellness
Beauty and Cosmetics
Luxury Goods
Pharmaceuticals
Automotive Parts
Home Appliances
Sports Goods
Agricultural Products
Pet Care Products

Question 7

How much does Uatag cost per unit?

Accepted Answer

Please contact us for pricing.

Question 8

When was Uatag founded?

Accepted Answer

The history of Uatag began in 2017 when Taras Rodtsevych, the founder of Uatag, devised a unique fingerprint for each product. Later, a patent was obtained for a device for marking and verifying the authenticity of the origin of goods and for protection against counterfeiting.

Question 9

What sets us apart from others?

Accepted Answer

Existing protection methods are mostly designed for manufacturers, not for buyers. They require specialized equipment, mobile applications, or specialized knowledge to verify authenticity.
Unlike most anti-counterfeit technologies available on the market today, Uatag does not require adapted devices or applications. It can be detected using a smartphone with a standard QR scanner before purchase, simply by sight. Uatag is more than just a tool to combat counterfeiting.
It is a comprehensive solution that meets a wide range of needs. From ensuring product authenticity to engaging with customers and gaining market insights, Uatag offers a comprehensive approach to navigating the complex world of modern product management.

Question 10

Is it possible to visually distinguish one pattern from another?

Accepted Answer

The authentic origin of the product is verified by visually comparing the unique crack pattern of the product identifier with its electronic representation obtained from the database on the screen of customer's smartphone.

A person perceives the surrounding world only through the photons - light particles that are reflected from objects and fall on the retina of the eye. In the retina of each of our eyes, there are about 126 million light-sensitive cells. The brain decrypts the information received from these cells about the direction and energy of the photons falling on it and transforms it into a variety of forms, colors, and intensity of illumination of surrounding objects.

Thanks to advancement in physics and biology, the boundaries of natural vision can be defined. Concerning any visible objects, we have a certain "threshold", below which we cease to distinguish among them. Man is not able to see neither radio waves emitted by electronic devices, nor small bacteria with the naked eye.

The ability to see an object does not depend entirely on its physical size or distance, but on the fact that there will be at least several photons emitted by them on our retina. The only thing that an eye needs to see something is a certain amount of light emitted or reflected on it by an object. Everything is reduced to the number of photons reaching the retina. No matter how small the light source is, even if it lasts for a second, a person is still able to see it if it emits a sufficient number of photons.

There are limitations in resolution or acuity of vision. The acuity of vision is defined as the ability to distinguish between elements such as a point or a line, separate objects that do not merge with adjacent objects or with a background.

In fact, visual acuity can be described in the same way as the resolution of a computer monitor - in the minimum size of pixels, which the eye can distinguish as separate points.

In theory, as the study shows, the acuity of our vision is limited to the ability to distinguish between about 120 pixels per angular degree (unit of angular measurement).

A practical illustration of the limits of the acuity of human vision can be an object with the area of a nail located at the distance of the elongated hand, with applied 60 horizontal and 60 vertical lines alternately in white and black colors, forming the shape of the chessboard. Apparently, this is the smallest pattern that the human eye is still able to distinguish.

According to this principle, ophthalmologists use the tables for checking the acuity of our vision. The most famous table by Syvtsev which shows the rows of black capital letters on a white background the font size of which decreases with each subsequent line. The visual acuity of a person is determined by the size of the font he/she ceases to clearly see the contours of the letters and begins to confuse them.

The limit of visual acuity is due to the fact that we are not able to see the biological cell dimensions of which by the naked eye are only a few micrometers, but there is no doubt that the eye will be able to distinguish small half-millimetre details.

The ability to distinguish between millions of small parts, to capture single photons, and to see galaxies at a distance of several quintillions of kilometres is a pretty good result, if we take into account that our vision is provided by a pair of jelly-like balls in the ophthalmic, connected with one and a half kilogram of porous mass in the cranium.

What is the difference between the camera and the human eye?

How does the eye work?

The eye cannot be compared to a typical flash camera. Rather, the eye works like video shooting. Man visualizes the environment with the help of two eyes while increasing its resolution. He/she move his / her eyes to gather information about the environment that surrounds him/her or the object on which the attention is focused. Further, the eye sends pictures to the brain, and the brain combines eye signals into the plots with the highest resolution, with the existing number of photoreceptors in the retina

How does the scanner work?

The principle of the scanner is to illuminate a particular object or process with light and measure with a light-sensitive light sensor the brightness of the light flux passed through by a transparent or illuminated by an opaque original.

Each sensor converts the amount of light into the electric voltage, which enters the input of the analog-to-digital converter. The latter converts it into a digital code that enters the digital signal processing processor. The processor performs primary processing, compression, and transfer of digital data into memory.

The number of sensors per unit length of the original is called the optical resolution of the scanner. It defines the spatial resolution of the image. There are techniques to increase the optical resolution through hardware or software interpolation.

What is better: an eye or a camera?

According to Dr. Roger Clarke, a digital technology professor who participates in NASA's space imagery projects, the resolution of the eye is approximately 576 megapixels at an angle of 120 degrees. The human eye perceives the field of vision close to 180 degrees. That is, the full angle of human vision will have even more megapixels. For comparison, professional cameras have up to 60 megapixels. So, if the human eye were a digital camera, its resolution would be 576 megapixels.

Referring to the foregoing, we state that the distinction between the small parts of the image (the cracks) on the bar to identify the originality of the naked eye will not be different (or will even be better), from the scanned image on the screen of the smartphone.

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